NIVEA, one of the world's largest skin care brands, has launched its new PURE & Natural range on the 13th of December at an exciting media preview, celebrating skin naturally at Delicious, Duo Residency. A Kate Middleton favorite, the gentle yet effective [ure careNot to mention, with the courtesy of Advertlets, I was able to be there to celebrate the new launch of the product.
Before I proceed to the launch, is best to know a little about the brand itself. NIVEA is a leading manufacturer of consumer products for skin and beauty care for over 100 years. the NIVEA brand portfolio includes
NIVEA, NIVEA VISAGE, NIVEA Lip Care, and NIVEA for Men.
The collection of NIVEA Pure & Natural have 8 benefits. The benefits are:
1. 3x more Vitamin E
2. Protects skin barriers
3. Great moisture levels
4. Repair skin layers
5. Effective healing properties
6. Provides soothing and anti-bacterial effects for the skin
7. Free from preservative such as Parabens, Mineral Oils, Silicones and colorants
8. Eliminating any side effects to the skin.
The collection of NIVEA Pure & Natural consist of a face care series, body lotion and deodorant. The new range contains up to 95% natural ingredient such as:
1. Argan Oil
- Sourced from the tree's kernel is a natural source of vitamin E.
- Contains three times more Vitamin E as olive oil
- Is a natural antioxidant
- Rich in precious, essential fatty asid that have a positive effect in the skin;s natural protective barrier
- Has special skin-smoothing effects - with just three days of application, skin is smooth and soft
2. Aloe Vera Gel
- The leaf moisture content averages at 95%
- The gel of the plants provides skin with essential moisture and protecting it against dryness
- The pulp extract is rich in vitamins, mineral salts, amino acids, and enzymes.
- It has moisturizing effect and supports cell regeneration.
3. Chamomile
-The flavonoids and essential oils soothe the skin
- Protect from redness
- Has antioxidant properties and offers a shield from free radicals
- Skin remains smooth and soft, whilst redness and irritation are reduced
This come as a delight to those who want sustainable products without compromising on safety, effectiveness and care, whilst enjoying a pleasant fragrance.
NIVEA Pure & Natural Range
1. Face care series
Consisting of cleansing lotion, cleansing toner and purifying wipes.
2. Body Lotion
3. Deodorant & Face Moisturizer
Daphne Iking
During the media launch, it saw an interesting mix of elements channeling a women's inner princess ala Kate Middleton whilst celebrating skin the natural way. The launch kicked off with a Hot Seat session led by Daphne Iking with Mr Ng Hock Guan, Ms Soon Ai Lan and Hannah lo, guest celebrity.
Left to Right : Mr Ng Hock Guan, Hannah Lo and Ms Soon Ai Lan
" For years, we have been researching natural ingredients, and therefore we know exactly the valuable contribution natural ingredients can make to the skin, NIVEA Pure & Natural works effectively to repair damaged skin through the 8 benefits of nature and it does not thin your skin as it is free of preservatives." said Mr Ng Hock Guan, BDF Marketing & SCM Director.
" We are excited to be carrying NIVEA's Pure & Natural range because it fits perfectly with our Guardian shopper profile - healthy and beauty- conscious. Increasingly consumers are searching for skin care products that are natural yet effective and with the Pure & Natural range, we are able to cater to them," said Ms Soon Ai Lan, General Manager Merchandising, Guardian.
Followed by Hannah Lo who said, " I first heard about NIVEA Pure & Natura; overseas while reading a magazine, Iy was noted as Kate Middleton's choice of skin care product, so I just had to try it out ! Lo and behold I immediately fell in love with the face moisturizer because even after skipping usage for 3 days due to my hectic schedule , my skin remains moisture, soft and supple,'
The Hot Seat was then followed by a skincare demo session by Nadia Heng, Miss Malaysia World 2010, on the importance of flawless and moisturized skin for a healthy glow and a more confident you.
" The new NIVEA Pure & Natural skincare range combines NIVEA's trusted skincare expertise with effective ingredients that work in perfect harmony with you skin. On top of leading a healthy life with adequate sleep, a balanced diet and regular exercise, Pure & Natural effectively works on your skin to keep it fresh and moisturized always." Nadia said.
Members of the media were then treated to a fashion show by
Dominique Chan who showcased his latest collection. Hannah Lo closed the show as the finale officially launching the NIVEA Pure & Natural range into the market.
Picture time:
It was so generous of Nivea to presented all the media and bloggers with goodie bags containing the whole range of NIVEA Pure and Natural collection. After trying out all the products, my favorite has got to be the Face Moisturizer and The Face Wipes.
What I love most about the NIVEA Pure and Natural Face Moisturizer is that I only have to applied once in the morning and is enough to last for the whole day. It keeps my face moisture and smooth and thats what I really like about it. As for the NIVEA Pure and Natural Face Wipes, I adore it because is handy and convenient. It's also used as a eye and face makeup remover, I can easily used it to remove my makeup even when I outside.
NIVEA Pure & Natural is currently available in Malaysia between RM8.90 - RM 26.90 at all Guardian Pharmacies nationwide. Go grab them now for a better and healthier skin.
